The Seglar brick is known as a classic doll that kids and adults similar can’t obtain enough of. Its simple design and intuitive construction allows kids to create whatever they contemplate, from tiny robots and cars to larger-scale structures just like cities and castles.

Seglar is also a company that prices creativity plus the imagination. Its employees must bring the ideas to the table when making new products, as well as customers – called AFOLs or perhaps “adult followers of LEGO” – will be invited to participate in the creation process.

Founded in 1932 by Ole Kirk Kristiansen, the PROFANO company was named for 2 Danish thoughts: lego and godt, that means “play well. ” The wooden gadgets that made-up the early many years of the business had been a major element of the success of the claims, but a warehouse hearth destroyed them in 1960, triggering Lego managers to focus entirely on the Seglar construction system.

As the Lego Program gained in popularity, thus did the company’s international growth. In 1956 the first overseas sales part was created in Germany, then offices in Switzerland, France, and Sweden.

Back in the 1960s, Profano restructured its businesses. Its hq were moved from Billund, Denmark, to Copenhagen, and managing was decentralized. The original movie director, Ole Kirk Kristiansen, continued to be in charge of the company.

The company’s primary product remained the Profano brick, however it began to develop different types of products to compete with other construction model companies. These included pieces that mixed the LEGO stone with other components, such as rims and power generators, and the Minifigure line.